A 90-day pilot that shows what changed
A pilot proves the model in one place: trusted local distribution, practical household action and before-and-after measurement.
The 90-day plan
Design
- Name the sponsor and area
- Choose channels and groups of residents
- Cost print and digital scope
- Agree the baseline and data plan
Gate 1: scope and sponsor
Deliver
- Co-brand and produce the pack
- Launch through trusted local channels
- Run the 30-day challenge
- Track participation
Gate 2: launch readiness
Prove
- Repeat the readiness check
- Analyse actions and equity gaps
- Publish a local case study
- Decide: scale, stop or adapt
Gate 3: evidence and scale decision
What we measure
- Day 0Baseline. What plans, supplies and backups do households have today?
- Day 30Activation. Who started the check, completed a plan or took part in the challenge?
- Day 90Outcome. What changed, where, and where do gaps remain?
- Plan
- Kit
- Backup
- Support
- Confidence
Pilot integrity
Accessible by default
Easy Read, large print, translated and audio options where local need justifies them.
Minimum data
Anonymous or pseudonymous responses. We collect only what the evaluation needs.
Safe referrals
No list of vulnerable households, ever. Consent-based links to existing support.
Independent learning
Measures agreed before launch; aggregate results published with their limitations.
Roles in a pilot
| Lead sponsor | Usually the council or Local Resilience Forum. Owns the pilot and its data. |
|---|---|
| Cohort sponsors | Utilities, insurers or employers who fund packs for particular groups. |
| Distribution partners | Schools, GP practices, libraries, hubs, charities and employers. |
| Evaluator | An independent partner, such as a university, who analyses and publishes results. |
| PrepareNow | Content, platform, delivery support and reporting. |
See it working
Try the readiness check that residents start with, and see an example local page of the kind each pilot area gets. The full PrepareNow app, with a family plan builder, reminders and follow-up check-ins, is in development for pilots.
Talk to us about a pilot
Tell us about your area and we'll suggest a scope, channels and measures.